The Advertising Standards Authority (ASA) has upheld a complaint that a Vodacom TV commercial for 3G services is misleading, as it does not deliver on its promise of super-fast speeds, regardless of the user’s location.The commercial was broadcast on DSTV channel 52 on 1 March. The ASA ruled the commercial did not clarify that, while Vodacom’s 3G service is fast, the backup GPRS service is not.The commercial claimed the Vodafone mobile connect card connects the user to the Vodacom network at super-fast speeds – no more fixed-lines and no slow downloads. It also offered instant high-speed access, regardless of location.Read the rest of the ITWeb Article
