Gillette ups the stakes and goes to 5 blades

Fuck Everything, We’re Doing Five BladesBy James M. KiltsCEO and President,The Gillette CompanyFebruary 18, 2004 | Issue 40*07James M. KiltsWould someone tell me how this happened? We were the fucking vanguard of shaving in this country. The Gillette Mach3 was the razor to own. Then the other guy came out with a three-blade razor. Were we scared? Hell, no. Because we hit back with a little thing called the Mach3Turbo. That’s three blades and an aloe strip. For moisture. But you know what happened next? Shut up, I’m telling you what happened–the bastards went to four blades.

Onion article

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