The biggest PR Blunder Ever!

Sony has issued a apology for infecting hundreds of thousands of machines with a rootkit. I would resign if I was the PR manager.

To Our Valued Customers:

You may be aware of the recent attention given to the First4Internet XCP content protection software included on some SONY BMG CDs. We have learned that the software includes a feature that may make a user’s computer susceptible to a virus written specifically to target the software.

We share the concerns of consumers regarding discs with XCP software, and we are instituting a program that will allow consumers to exchange any CD with XCP software for the same CD without copy protection. We also have asked our retail partners to remove all unsold CDs with XCP software from their store shelves and inventory. We will make further details of this program available shortly.

We deeply regret any inconvenience this may cause our customers and we are committed to making this situation right. It is important to note that the issues regarding these discs exist only when they are played on computers, not on conventional, non-computer-based CD and/or DVD players.

Our new initiatives follow the measures we have already taken, including last week’s voluntary suspension of the manufacture of CDs with the XCP software. In addition, to address security concerns, we provided to major software and anti-virus companies a software update, which also may be downloaded at http://cp.sonybmg.com/xcp/english/updates.html. We will shortly provide a simplified and secure procedure to uninstall the XCP software if it resides on your computer.

Ultimately, the experience of consumers is our primary concern, and our goal is to help bring our artists’ music to as broad an audience as possible. Going forward, we will continue to identify new ways to meet demands for flexibility in how you and other consumers listen to music.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: