KFC PVR Ad draws 100 000 viewers

About a month ago I posted about a KFC PVR advert that contained a single frame with a code word entitling viewers to free chicken sandwich coupon. The single frame could only be viewed by using the PVR’s pause functionality. KFC claims that over 100 000 people took advantage of the promotion and received coupons. Traffic to the KFC site also increased by 40% the week after the promotion ran. An interesting experiment that seems to have worked.

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