TiVo’s new advertising: you choose…

TiVo is rolling out a new “choose you own ads” system next month. They will download and store the ads on your system for later viewing. I think its a good idea, if we have to watch ads, why not make them relevant to us. I would’nt mind loading my PVR with ads on the latest cycling products, new DVD releases, the latest iPod accessories etc.Link via Engadget

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