Statistics on broadband, podcasts and blogging

from Neilsen//NetRatings, the Internet media and market research firm:

  • 72 per cent of US home internet users have broadback connections (up from 57 per cent a year ago).
  • 9.2 million Web users (6.6 percent of U.S. adult Web users) downloaded an audio podcast from mid-June to mid-July.
  • 6.7 million users (4.8 percent) published blogs.
  • 5.6 million online adults (4 percent) have downloaded a video podcast.
  • Podcast downloaders tended to be young (18-24 year olds are 72 per cent more likely to download) and geeky (four times as likely to visit Slashdot and Wired News).

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