VOD Report

Looking forward to Video-On-Demand services coming to South Africa, an interesting report has been recently written that shows that viewers who have access to VOD services still buy DVDs.”But a recent study by Forrester Research, a technology consulting firm, suggests that on-demand movies hardly cannibalize DVD sales. Households where someone recently watched an on-demand movie bought only 1 percent fewer DVD’s each year than they had before they discovered the cable service, which amounts to about one-tenth of a disc. The survey contacted 4,581 households in late 2005; 321 said they had watched an on-demand movie within the last three months.”Link

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