Display Ads during PVR fast forward

With the advent of the PVR, viewers now have the ability to fast forward through ads of recorded shows. Advertisers and Entertainment providers like Multichoice need to think outside of the box to solve this problem. Some would like the functionality disabled or even outlawed while others like myself love the new ideas being thought up all the time.

Colin Davies has patented a new system for providing visible messages during PVR fast fowarding. His “System for providing visible messages during pvr trick mode playback” lets advertisers get their message across even when you’re skipping over their ads, by having marketers embed a series of images in the full frames that get displayed when fast-forwarding. There wouldn’t be any sound, and the image wouldn’t be quite as dynamic, but they’d still be able to get their point across.

Link to Engadget story

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