Facebook today released something that I’m positive will be as big as Google Adwords. They are now providing anyone, from big business to a mother selling cookies as a hobby, with the ability to target advertising at an exact audience.
Something that makes this interesting is that you don’t need a website before taking advantage of the service. Unlike Google Adwords, where a user generated advert directs to an existing website, Facebook allows you to create Facebook Pages free of charge. With features like a news feed, photos, videos, fans and reviews, Facebook Pages provides a tool for truly connecting a company or a product with its customers. Word-of-mouth is soon to be replaced with Word-of-Facebook.
While creating the ad, you are presented with a approximate number of users that you will reach. For example, South African males, 18 to 25 who like rugby returns a result of about 5140 users. You can even narrow the selection on political views, relationship status and workplaces. When before have marketers been given this power?
Another way to promote your business or product is to use Facebook Beacon. Beacon allows you to publish actions taken on your site to a users Facebook profile. Imagine advertising the fact that a member sat down to play in an on-line poker tournament to all their Facebook friends. The possibilities are endless.
Welcome to a new era, things are getting interesting!
TechCrunch has an interesting post this morning on the latest forecast for Internet Advertising from eMarketer. They say that in the U.S. Internet advertising will rise from $21 billion this year to $42 billion in 2011. They also state that the web’s share of the advertising pie will roughly double from 7.4 percent to 13.3 percent. Link